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About us

Our knowledge of regional and international markets, and our collaborative experiences between the two markets, led us to create IFC-Promosalons to meet the companies and local institutions needs, that plan to develop their entities with international experts’ help and skills.


We operate in three domains:

- Export advice and consultancy
- Finding technical or strategic international partners    to develop your products & and services 

- Training and coaching services 


Our added value in these three areas is to offer our clients the opportunity to strengthen their teams with high-level international experts, by a service contract. Customized missions of a few days, weeks, or months according to your needs, on-site and/or online, at the best price, with lower risk, and with the most relevant solutions to meet your development needs.



  • We offer worldwide expertise with a local vision.

  • We offer customized services in Arabic and English, according to your needs.



Artisanat en papier abstrait

IF Consultancy – Promosalons Middle East is a subsidiary of the Promosalons network that operates with our local agent IF Consultancy.

Our aim is to provide consulting and advisory services to entities in the Middle East and Gulf region that wish to develop worldwide and distinguish themselves in its local market.

Our advice and consulting concern : finding technical or strategic international partners, export and communication development, and coaching & training services.

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Mr Ibrahim Foudah

Founder and CEO of IF Consultancy

IF Consultancy is a company created by Mr. Ibrahim Foudah, who offers entrepreneurs valuable advises in implementing plans and executing investment programs. He is a former director of the Saudia Export Development Center

Mr. Ibrahim has 38 years career record in Management within the corporate environment, with a focus on bottom line results.

He held several executive positions in major Saudi companies such as: Amiantit Group, Saudi Cable Company, National Organization for Promoting Non-Oil Export – and Petromin, National Company for oil and gas.

Mr. Ibrahim was a board member of some of the Saudi construction companies and Board & executive committee member at Saudi French Business Council & Saudi Kazakhstan Business Council.

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Mrs Nabiha Dakkak

Regional Director of Promosalons Middle East, over more than 22 years

Promosalons Middle East, a subsidiary of Promosalons Paris, was created in 1975 and was hosted at the French General Consulate in Jeddah until April 2021. It creates then its own entity in 2021 in the premises of the Adham Tower.

The office covers ten countries in the Middle East and Gulf region including: Saudi Arabia, United Arab Emirates, Kuwait, Irak, Bahrain, Qatar, Oman, Lebanon, Syria and Jordan.

It represents the biggest professional French trade exhibitions across both private and public sectors in France. 

With more than 24 years of experience and solid knowledge in the Middle East market, the evolution of the French and global offerings in different sectors, and her visits and studies to French and international trade exhibitions, Mrs. Dakkak offers advises, services, and/or training, to entities willing to develop their activities  worldwide.

Artisanat en papier abstrait

IF Consultancy - Promosalons Middle East

Postal address : PO Box 515 - Jeddah 21421

Physical address: Adham Center, third floor, off 310

Land line: +966 12 668 26 89

Email: -

Website: & 

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Promosalons Paris

Headquarter in Paris

Promosalons is a network of 52 offices across 120 countries around the world, created in 1967 in France, headquartered in Paris.

Promosalons offices around the world are specialized in interactive marketing including observatories, market studies and data analysis and communication in their respective countries. They cover three main economic sectors: consumer goods, capital equipment and services.

The network promotes major French trade shows with more than 500 exhibitors in these categories.


Promosalons Paris
104 avenue Victor Hugo
75116 Paris
Tel. +33 1 53 23 92 25

Discover our Promosalons offices worldwide 

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Conférence d'affaires

We offer global expertise with a local vision

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